JTA Post COVID-19 Strategic Action Plan

The Jacksonville Transportation Authority (JTA) periodically updates its five-year strategic plan known as the Blueprint for Transportation Excellence, JTA’s Five-Year Strategic Action Plan. Because of the pandemic, and due to the preparations for the phased JRTC Return to Work, JTA sought to take a comprehensive look at the impacts of COVID-19 on its overall operations and determine its role and responsibilities in the “new normal.”

The JTA engaged the services of a consultant team, co-led by Cincar Consulting Group, LLC (C2G), to assist the Authority in developing a post-COVID-19 strategic action plan. The team was tasked with answering the following questions:

  • What changes in JTA’s operating environment will revert to the pre-COVID-19 environment?
  • What changes in JTA’s operating environment will require the Authority to revise its operations and services?
  • Should the JTA rethink its business and operations models to serve employees and customers in a changing world?
  • What policies should the JTA develop or revise to maximize social, economic, and environmental goals under different scenarios in the context of the pandemic response in Jacksonville?
  • What are the appropriate timeframes for considering the impacts of COVID-19 on the JTA operations and services?
  • How does JTA make the most of this time as a mobility integrator in this “new normal”?
  • What innovations should JTA leverage now to implement and promote mobility in Northeast Florida?
  • What should JTA’s organization look like and how should they rethink the workforce as it related to its composition?

Adiele Nwankwo, Ph.D.

Transportation Planning
Strategic Planning
Scenario Planning
Advisory Services
Equity Assessment

key staff

Project Facts

Jacksonville Transportation Authority (JTA)

client

Jacksonville, FL

location

role

key staff

Project Facts

Transportation Planning
Strategic Planning
Scenario Planning
Advisory Services
Equity Assessment

role

Jacksonville, FL

location

Jacksonville Transportation Authority (JTA)

client

Adiele Nwankwo, Ph.D.